No one wants to lose customers. You work so hard to acquire each and every one. After they sign up for your product or service, you pour your energy into meeting and exceeding their expectations. So when you get that call or email, it can be devastating - both financially and emotionally. In this piece, we look at the importance of studying customer churn, and how to prevent customers from taking their business elsewhere once they’ve indicated they’re considering doing so. Businesses that retain their customers win.